Serbia: Investing

FDI in Figures

FDI flows have been positive since 2012. According to the 2022 World Investment Report by UNCTAD, FDI inflows fell by 31.5% in 2021, from USD 3.4 billion one year earlier to USD 4.5 billion. At the end of 2021, the total stock of FDI stood at USD 52.7 billion, around 83.7% of the country’s GDP. Foreign investments in Serbia are productive and geographically diversified and are mainly made in export-oriented companies. From 2010 to the second quarter of 2022, FDIs made by the EU amounted to EUR 19,204 billion, followed by China (including Hong Kong, Taiwan and Macau) EUR 3,281 billion, the Russian Federation EUR 2,473 billion, and the United States EUR 733 billion. According to the latest figures by the national investment agency, the countries with the highest stock of FDI in Serbia are Germany (10.8%), Italy (10.2%), the U.S. (10.1%), France (9.5%), Austria (8.8%), and China (8.7%). In terms of the number of projects, the main sectors are automotive (19%), agriculture, food and beverage (11.8%), textile (8.2%), electrical and electronics (7.1%), and construction (5.3%). According to the National Bank of Serbia, the country attracted USD 4.4 billion of foreign direct investment in 2022. The most important countries regarding FDI assets in Q1-Q3 2022 were Montenegro, Bosnia and Herzegovina, the Netherlands, Greece, and Italy.

Serbia’s investment climate has modestly improved in recent years, driven by macroeconomic reforms, financial stability, and fiscal discipline, and the ministry of economy plans to keep providing incentives to foreign investors in order to improve the business climate in the country. Factors favourable to FDI in Serbia include the economic reforms it is undergoing as part of its EU accession process and IMF agreements, its strategic location, a relatively inexpensive and skilled labour force, and free trade agreements with the EU, Russia, Turkey and countries that are members of the Central European Free Trade Agreement, for which many investors see Serbia as an export platform rather than as a market in its own right. Moreover, Serbia has no investment screening or approval mechanisms for inbound foreign investment, although licenses are required for specific business activities. By contrast, the country’s main weaknesses are a massive and inefficient public sector, low productivity (excluding automotive), inadequate road and electricity transport infrastructure, and a large informal economy. Besides, the business environment remains hampered by red tape, corruption and political interference. Overall, Serbia has a good business climate and ranks 46th out of 82 countries in the Economist Business Environment ranking, 55th out of 132 in the 2022 Global Innovation Index and 101st out of 180 in the Corruption Perception Index.

What to consider if you invest in Serbia

Strong Points

Serbia has these assets to attract FDI:

• A generally positive business environment and is much more liberal than its neighbours. This is characterised, for example, by the lowest corporate tax rate in Europe (10%). The country's 44th position in the Doing Business ranking attests to a pro-business environment.
• A real desire for public sector reforms displayed by the government made concrete and decisive by the various agreements reached with the IMF and the EU (which the country has been seeking to join since 2014)
• A young workforce compared to the rest of Europe, well trained and multilingual (nearly half of the population speaks English fluently) whose cost is low.
• A comfortable level of foreign currency reserves.
• An ideal geographical location with connections to the Rhine-Main-Danube Canal, the Adriatic Sea, the Mediterranean Sea and the Black Sea.

Weak Points

The main obstacles that may discourage foreign investors are:

• Political instability and risks of stagnation are still high compared to other countries in the region (the conflict with Kosovo for example).
• The trade deficit and the level of public debt remain problematic for the country's economy, which needs external financing to support its growth.
• The lack of transportation infrastructure and landlocked country.
• High risks of corruption and administrative burden weaken the confidence level of the business community.
• The cumbersome and slow implementation procedures in Serbia can dampen entrepreneurial initiatives.
• Vulnerability of the exchange rate to price changes

Government Measures to Motivate or Restrict FDI

The Serbian government has established a series of measures aimed to attract foreign capital:

• Between 2,000 to 10,000 Euros are granted to investors creating new jobs in the fields of research and development, production and services
• Agreements have been made with different countries to avoid double taxation
• In certain cases, the government has set up exemptions of social charges
• Some imports are not subject to custom duties
• Fixed charges for companies are relatively low

Since the opening of the accession negotiations to the European Union in January 2014, the country has managed to recover the level of pre-crisis GDP, at USD 51.4 billion in 2019 (World Bank, latest data available). Similarly and in line with the program granted by the IMF, the government has implemented strong fiscal measures to reduce the public deficit and the weight of public enterprises. Of the 500 companies that the government has committed to privatising, nearly 330 were in liquidation or privatised by the end of 2016. These different measures and applications show that Serbia is above all seeking to create an attractive economic environment for foreign investors.

Some 15 free zones have been established in Serbia: in Apatin, Belgrade, two zones in Kragujevac, Krusevac, Novi Sad, Pirot, Priboj, Sabac, Smederevo, Svilajnac, Subotica, Uzice, Vranje, and Zrenjanin. These zones aim to attract investment by providing tax-free zones for business activities. Companies operating in these zones enjoy benefits such as unlimited duty-free imports and exports, preferential customs treatment and tax relief in the form of exemption from value-added tax (VAT). 

Procedures Relative to Foreign Investment

Freedom of Establishment

Anybody can start a business or invest in Serbia.

Acquisition of Holdings

A foreign investor can own 100% of the shares in a Serbian company.

Obligation to Declare

An authorization is necessary to create a company in the following fields : health, pharmacy, veterinary products and services, transport, arms and munitions, insurance, bankruptcy management.

Investment Opportunities

Investment Aid Agency

Invest in Serbia

Tenders, Projects and Public Procurement

Tenders Info, Tenders in Serbia
DgMarket, Tenders Worldwide

Other Useful Resources

Development Agency of Serbia
Guide to Doing Business in Serbia 2019 Edition (JPM) (en anglais)

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