Vietnam’s leading distributors include DKSH, Phu Thai and Thuan Hung Co. The most known supermarkets include Intimex, Co.opmart, Fivimart and Citimart. Fivimart and Intimidex are popular in Hanoi, while Saigon Co-op is more popular in Ho Chi Minh City. Leading foreign modern supermarkets and convenience stores include Family Mart, Malaysia-based Shop & Go, Germany-based Metro and the Big C group. Big C is a hypermarket brand. Metro hypermarket, which specialises in discount bulk sales, is popular in Hanoi.
Major department stores include Parkson and Diamond Plaza in Ho Chi Minh City, as well as Vincom, Trang Tien Plaza, Grand Plaza, the Manor and Parkson in Hanoi. Lotte Mart is a shopping mall, with outlets in both of these cities.
Convenience stores operating under a brand name include Co.opFood (part of the Saigon Co.op), G7 Mart and Shop & Go. They are in direct competition with most traditional markets.
In the grocery market, Saigon Union of Trading Cooperatives is the leader, while VinPro successfully penetrated the market in 2015. Other big names in this segment include Phu Thai Group and Family Co Ltd.
Traditional wet markets and small independent stores still dominate Vietnam's retail market. Sales generated by traditional retailers in 2019 accounted for 86% of total grocery retail sales according to GSO.
To search directories by industry in Vietnam, check out our service Business Directories.
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Latest Update: September 2023