For further information, please consult the website of the Ministry of Economy of Bulgaria.
According to Euromonitor International, the Bulgarian distribution market continues to be supported mainly by traditional and often independent grocery stores and stores, which are estimated at around 38,005. The more modern chain stores are growing slowly and there were about 3,301 in 2019.
The market is quite competitive, and the main distributors are:
By the end of 2017, Bulgaria had a population of 7 million people, out of which 4.6 million were internet users, making the penetration rate 66.3%. Out of those users, 97% of 16-24 year olds, 92% of 25-34 year olds and 88% of 35-44 year olds went online daily. The older generation also uses the Internet regularly, with 45-54 year olds and people aged over 55 showing a 79% and 74% daily penetration rate, respectively. Internet speeds and connection reliability in the capital are ranked among the fastest in the world. The government has developed a plan to further connect the country, and its main goal is to improve and expand Bulgaria's broadband infrastructure in remote and sparsely populated areas, as they represent a deficit in the use of internet and all related services. Even though there is a gap between urban and rural connectivity rates, a key factor is that the income of most households living in rural areas is lower than the average for the country. Therefore, the lack of connectivity in Bulgaria households is not due to infrastructural issues, but rather financial reasons. According to the National Statistical Institute of Bulgaria, only 0.2% of the households that don't have internet access at home declare that they aren't connected because broadband is not available in their area, while 9% of unconnected households state that it's due to the high cost. As of September 2018, the most popular browsers in the country by market share were Chrome (69.16%), Firefox (12.52%), Safari (6.98%), IE (3.25%), Opera (2.41%) and Samsung Internet (2.17%). As for search engines, the most popular one by far was Google (98.44%), followed by Bing (0.7%) and Yahoo! (0.58%).
To search directories by industry in Bulgaria, check out our service Business Directories.
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Latest Update: September 2023